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Every year many industries wait to hear what Pantone will announce as their color of the year. For 2017, it was earthy green which stimulated every designer, florist, and the like to create arrangements with as much of this hue as possible. For 2018, Pantone has announced ultra-violet being the color of the year, which has many people brimming with excitement over this whimsical pigment. With this violet shade taking over this year, the floral industry has named the purple rose the flower of the year, adding this swoon-worthy perennial to all of its menus.

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The color purple has many powerful meanings and “communicates originality, ingenuity, and visionary thinking that points us toward the future.” The electric color has been used by icons, artists, and designers to represent their unique place in this world and has a mystical and spiritual quality. “The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.” Having purple hued roses in your home mirrors thoughtfulness and tranquility. Gifting this very special perennial in the color of the year offers the same respect. With a natural ethereal quality, purple roses are instantly calming, liven up any space, and blend flawlessly with other colors making them an effortless addition to any arrangement. No matter the occasion, the purple rose will provide an inspiring accessory that everybody will love.